Thora Moss

Designer & Director

 

The Lilla Lane story, as by Thora...

My first memory of the fashion world was during my summer holidays, when I traveled from East Hampton, New York, to Southern California. My family and I would stay with my grandmother, who owned a women's clothing boutique in Laguna Beach. I found the atmosphere magically serene and sophisticated, with the beautiful clothing, wall-to-wall carpeting, and the constant flow of elegant women. Observing their excitement in purchasing their chosen garment was in a way wonderfully mysterious to me, and enthralling.

When I was eleven there was a fire at our country house. The house was a three-story wooden shingle structure built in the early 1900’s. My family was fortunate enough to be able to renovate after the fire, but as the top two floors were heavily damaged, there was a lot of debris.  I used burnt pieces of wood, including roof shingles and damaged table legs; mixed them with old glass bottles, shells and stones from the beach, to make my collages and abstract artifacts. One of my favorite creations was an African statue made from a wooden table leg for the body and face, with a black painted brillo pad for the hair. With this collection, I opened my first store, a stand on the side of the road (named Lilla Lane) called the “Everything Shop”.  Though the memories have since faded, the sales were definitely good!

After spending my first years between New York and California, our family moved to Malaga, Spain. There, I completed my high school education in a rather unconventional English school. I had high hopes of going to a fashion design school in New York, but in the interim started a small production of bikinis. I learned to sew from a kind hippy seamstress, named Emily. I would walk to the next village over on the sea front, to buy ribbons and cheesecloth in a haberdashery shop, that were used to make my first bikini designs. At eighteen my enthusiasm with design way surpassed my courage in selling.  However, I was fortunate to have an older boyfriend who was savvier than I in the retail world.  He assisted me in establishing and producing my first order, which was of 600 bikinis for Club Med. For me, being a young creator and entrepreneur at the time, this was my first client. Though sewing so many bikinis was daunting, I was able to hire several of my gypsy acquaintances to help me with the production.

The same boyfriend that helped me find orders in Spain, invited me to join him in the Caribbean. There, we made necklaces from Venetian hand blown glass beads and sold them on the beach. Our business there flourished, and evolved into a group of girls selling handmade necklaces, with seas shells from the Philippines that were strung in Guadeloupe. After traveling to Bali and acquiring a fascination and love for the island, the next evolution to our business began, which involved making clothing and buying handicrafts. The business in the Caribbean continued for many years, with constant travels between Asia and Guadeloupe. During this time, we established stores in Guadeloupe and Spain.

Eventually, I decided to only live in Bali, as it nourished my creative soul like no other place.  I spent a year in Paris going to an haute couture school “La Chambre Syndical de La Couture Parisian”, where I learned valuable fashion knowledge to add to what I had already acquired on the field so to speak.  Throughout the years I realized that my main talent and animation was in accessories.  Somehow I find making bags as my way of doing wearable and practical art.

I opened my first store in Bali in 2001, I gave my company the name Lilla Lane in 2005 as a tribute to my mother, Lilla.  The “Lane” comes from the dead end road by our house in East Hampton, which was named after her.  Lilla Lane was one of the pioneer brands in Bali, and continues to hold an outstanding reputation.  The regular clients know they will always find new innovate and unique pieces.  As there are no fashion seasons in Lilla Lane, a new day is reason enough to showcase a new design.

As for the future of Lilla Lane, one of my visions is to eventually open a boutique with one of kind bag art pieces.  Already having three stores in Bali and one in Singapore, I have a dynamic young team, including my son, to make Lilla Lane international.  One thing for sure, is that I am living my dream life in fulfilling my creative spirit. Professionally, I am in my personal utopia.

 

 

 

Thora Moss

Designer & Director

 

The Lilla Lane story, as by Thora...

My first memory of the fashion world was during my summer holidays, when I traveled from East Hampton, New York, to Southern California. My family and I would stay with my grandmother, who owned a women's clothing boutique in Laguna Beach. I found the atmosphere magically serene and sophisticated, with the beautiful clothing, wall-to-wall carpeting, and the constant flow of elegant women. Observing their excitement in purchasing their chosen garment was in a way wonderfully mysterious to me, and enthralling.

When I was eleven there was a fire at our country house. The house was a three-story wooden shingle structure built in the early 1900’s. My family was fortunate enough to be able to renovate after the fire, but as the top two floors were heavily damaged, there was a lot of debris.  I used burnt pieces of wood, including roof shingles and damaged table legs; mixed them with old glass bottles, shells and stones from the beach, to make my collages and abstract artifacts. One of my favorite creations was an African statue made from a wooden table leg for the body and face, with a black painted brillo pad for the hair. With this collection, I opened my first store, a stand on the side of the road (named Lilla Lane) called the “Everything Shop”.  Though the memories have since faded, the sales were definitely good!

After spending my first years between New York and California, our family moved to Malaga, Spain. There, I completed my high school education in a rather unconventional English school. I had high hopes of going to a fashion design school in New York, but in the interim started a small production of bikinis. I learned to sew from a kind hippy seamstress, named Emily. I would walk to the next village over on the sea front, to buy ribbons and cheesecloth in a haberdashery shop, that were used to make my first bikini designs. At eighteen my enthusiasm with design way surpassed my courage in selling.  However, I was fortunate to have an older boyfriend who was savvier than I in the retail world.  He assisted me in establishing and producing my first order, which was of 600 bikinis for Club Med. For me, being a young creator and entrepreneur at the time, this was my first client. Though sewing so many bikinis was daunting, I was able to hire several of my gypsy acquaintances to help me with the production.

The same boyfriend that helped me find orders in Spain, invited me to join him in the Caribbean. There, we made necklaces from Venetian hand blown glass beads and sold them on the beach. Our business there flourished, and evolved into a group of girls selling handmade necklaces, with seas shells from the Philippines that were strung in Guadeloupe. After traveling to Bali and acquiring a fascination and love for the island, the next evolution to our business began, which involved making clothing and buying handicrafts. The business in the Caribbean continued for many years, with constant travels between Asia and Guadeloupe. During this time, we established stores in Guadeloupe and Spain.

Eventually, I decided to only live in Bali, as it nourished my creative soul like no other place.  I spent a year in Paris going to an haute couture school “La Chambre Syndical de La Couture Parisian”, where I learned valuable fashion knowledge to add to what I had already acquired on the field so to speak.  Throughout the years I realized that my main talent and animation was in accessories.  Somehow I find making bags as my way of doing wearable and practical art.

I opened my first store in Bali in 2001, I gave my company the name Lilla Lane in 2005 as a tribute to my mother, Lilla.  The “Lane” comes from the dead end road by our house in East Hampton, which was named after her.  Lilla Lane was one of the pioneer brands in Bali, and continues to hold an outstanding reputation.  The regular clients know they will always find new innovate and unique pieces.  As there are no fashion seasons in Lilla Lane, a new day is reason enough to showcase a new design.

As for the future of Lilla Lane, one of my visions is to eventually open a boutique with one of kind bag art pieces.  Already having three stores in Bali and one in Singapore, I have a dynamic young team, including my son, to make Lilla Lane international.  One thing for sure, is that I am living my dream life in fulfilling my creative spirit. Professionally, I am in my personal utopia.